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CHANEL 2011 Saint-Tropez Runway CC Embroidery Blue Jeans — Saint-Tropez, Cruise 2011CHANEL 2011 Saint-Tropez Runway CC Embroidery Blue Jeans, runway photograph — Saint-Tropez, Cruise 2011
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CastaliaLux — Object FoliosCruise 2011

CHANEL · Cruise 2011 · Saint-Tropez · Karl Lagerfeld

Saint-Tropez

Saint-Tropez, barefoot and free

For Cruise 2011, Karl Lagerfeld took Chanel to the old port of Saint-Tropez, in front of the Café Sénéquier. "It's not a bling-bling place," he said: the town has always been about joie de vivre. The models arrived by Riva speedboat and walked the quay barefoot, in the free, sun-washed spirit of the Riviera of the sixties and seventies, the Saint-Tropez of Brigitte Bardot.

Denim was at the heart of that dream. These jeans walked the runway with a gingham top and bare feet. Their sky blue denim is softly faded, as if worn all summer by the sea, and hand-embroidered with garlands of little leaves in pastel turquoise and pale yellow, running along the waistband, around the pockets and down the legs.

Not simply jeans, but a piece of an era: they are one of the most recognisable pieces of one of Lagerfeld's most joyful collections.

The Riviera summer, embroidered on denim.

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CastaliaLux — Object FoliosCruise 2011
Saint-Tropez, the show
Fig. 1Saint-Tropez. Photograph: CHANEL Cruise 2011 show on the quay of the old port, Saint-Tropez
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