The Stag at the Cuff
A Chanel Paris–Salzburg tweed jacket, and where the Chanel jacket began
Stand back from this Chanel tweed jacket from Paris–Salzburg and it becomes a valley seen from a train window: a field of loden green, a dark band of pine, the thin red line of a road, and a row of ecru loops like the first snow along a fence.
Round every edge runs a braid twisted from the same yarns. A long zip closes it where an Austrian jacket would button. And at one cuff, small enough to miss until the hand moves, swings a small deer charm: a stag in a ring, carrying the House's initials.
It belongs to Paris–Salzburg, the collection Karl Lagerfeld showed at Schloss Leopoldskron on 2 December 2014.† This is the runway model, offered never worn, in French size 38.†
Two Stories of One Jacket
The two origins of the Chanel jacket
Picture a grand hotel in the mountains, 1954. A brass lift cage, a boy at the lever in a short jacket: stand collar, a row of buttons, a line of braid. A guest past seventy watches him all the way up.
Austria, 1954
That, in the House's own telling, is where Gabrielle Chanel found her jacket: in the lift attendant's uniform, in a hotel near Salzburg.†† Lagerfeld filmed it in 2014 as Reincarnation: Pharrell Williams the lift boy, Cara Delevingne Empress Elisabeth.†
Scotland, the 1920s
The other story smells of rain and peat. In the 1920s Chanel summered on the Duke of Westminster's Reay Forest estate in Sutherland, stalking and fishing in his tweed jackets; the House traces her tweed to those years.†
Two stories come down to this jacket, one from the Scottish hills and one from an Austrian hotel. They meet in Paris and twist into one cord, like its braid.
two roads to Paris
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1920s · SutherlandThe Duke's tweed
Chanel stalks and fishes in the Duke of Westminster's tweeds.†

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1925 · AintreeChanel & the Duke
At the Grand National, in fur and a cloche.†

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c. 1957 · ParisThe Chanel suit
The jacket both stories made; one is now at The Met.†
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NowThis jacket
A Tracht braid, the House's tweed, a hunter's stag.

The Scottish threadThe Austrian thread
Salzburg in Tracht
Austrian Tracht, the source of Chanel's Paris–Salzburg collection
A timber hut, a sky washed grey-blue, a strip of ochre grass. No people, only weather and wood: John Singer Sargent painted this corner of the Tyrol in 1871, at fifteen.†
Dressed for the picture
Soon the whole world knew the costume: in 1889 an American cigarette card files a Tyrolean girl under National Dances: red skirt, laced bodice, a feather in a green hat.†
Olivier, 1823
Ferdinand Olivier drew seven places around Salzburg, one for each day of the week. On Tuesday a man in a hat and a short, fitted jacket walks his dog below the fortress: Tracht, the source of this collection.†
Lanz, 1922
Then Salzburg dressed the world: the Tracht house Lanz opened in 1922, the year of the first Salzburg Festival.† Cecil Beaton's Lanz jacket is now at The Met.†
A Palace on a Lake
Chanel Métiers d'Art Paris–Salzburg, December 2014
Bookshelves to the ceiling, honey-coloured parquet, and between them a model in suede shorts and lace-up boots, walking as if late for the hunt. On 2 December 2014 Chanel showed Paris–Salzburg in the rooms of Schloss Leopoldskron, a rococo palace on a lake by Salzburg.††
The theme
Lagerfeld worked from Austrian and Tyrolean dress, Tracht, without dressing anyone in costume.†
- Loden hats with feathers, on Tyrolean lines.†
- Capes embroidered with Alpine flowers.†
- Lederhosen rethought as short suede shorts.†
- Felt flowers on dresses and jackets.†
The look
This model walked in the show, in a richer, hand-applied trim of felt flowers; the version made for clients keeps the same cut and cloth, framed in braid.†
Portrait of a Jacket
The khaki tweed jacket from Chanel Paris–Salzburg, Pre-Fall 2015
Seen from across a room, it is a landscape before it is a jacket: bands of loden and Alpine navy lie one above the other like fields under a darkening sky, and between them runs a single stitch of crimson, the way a road shows through a valley.
Come closer and the cloth begins to move. The pale rows rise in loops, soft as the first snow on a fence rail; a thread of gold wakes in the dark only when the light turns.
The line is simple, almost severe: no collar, no buttons, the hem stopping at the hip. Everything festive is pushed to the edges, where a twisted braid holds the jacket the way a carved gilt frame holds a painting.
Down the front, one bright line of metal, straight as a mountain path. And at one cuff, small enough to miss, a stag.
A Landscape in Bands
Chanel tweed in loden khaki, navy, crimson and ecru
Turn it to the window and the bands begin to travel: loden, navy, a flicker of crimson, then a row of ecru loops as soft as snow on a fence rail.
Colour
Loden green and Alpine navy carry the weight. Between them run single stitches of crimson, like the embroidery on a feast-day bodice.
Texture
- Flat stripes woven tight, almost like a ribbon.
- Raised rows of looped, knotted yarn that catch the light.
- A thread of metal in the dark ground; it shows only when you move.
Frame and Line
The braid trim and zip of a Chanel Tracht jacket
On an Austrian jacket the edge is where the feast day lives: a cord of green or red that turns plain cloth into Sunday best. Chanel kept the idea and made it her signature.
What it does
- Frames the jacket the way a carved frame holds a painting.
- Repeats the cloth: three of its yarns, twisted into one cord.
- Replaces the Tyrolean horn buttons. Here a zip runs between two rows of it: one straight, modern line through the folklore.
- Edges the two hip pockets too: slanted openings, braid-bound.
The Stag at the Cuff
The CC deer charm: a stag's head at the cuff
Raise a glass and something small catches the light at the wrist: the deer charm, a gilt stag's head in a ring, the interlaced CC above its antlers.
Read it
- Where on the cuff, not the chest. You see it only when the hand moves.
- The ring a hunting medal.
- The CC a seal on the trophy.
Trophies
The Alps have long turned the hunt into jewellery: in 1758 the Austrian carver Martin Gizl mounted a ewer of ibex horn in gold.† Here the trophy shrinks to a charm, and becomes the jacket's signature.
the stag
Four Tones
The colours of the Chanel Paris–Salzburg tweed
Four colours carry the cloth and the braid. Touch one to find it in the weave opposite.
- Loden khaki
#7C824FThe green of a hunter's coat: the broad bands and one strand of the braid. - Tracht crimson
#C73244Single stitches of red, like the embroidery on a festive bodice. - Edelweiss ecru
#B9B2A4The soft white loops, raised from the cloth like early snow. - Alpine navy
#11192AThe dark between the colours; it makes the others carry.
Visual Rhymes
Fashion doesn't repeat itself, but it rhymes
History doesn't repeat itself, but it rhymes, goes the line attributed to Mark Twain. So does fashion. A rhyme is kept only when the objects prove it: two jackets in this hall carry the same stag; a third, in another hall, carries the other half of its story.
Same component · same hallParis–Salzburg Knit Jacket with Deer ButtonsIts suede straps fasten with the same medallion. On ours the stag hangs at the cuff; there it closes the jacket.
Same component · same hallParis–Salzburg Cashmere Jacket with Deer ButtonsBuckled suede straps over a braided border, each ending in the same stag, in silver tone.
Same story · another hallParis–Édimbourg Highland Tweed JacketThe Scottish birth certificate, told as a whole collection, in the same moss green and crimson as our bands.
The Guest Card
A khaki Chanel tweed jacket from Paris–Salzburg: bands of Alpine colour, a Tracht braid round every edge, a zip, and a stag at the cuff.
- Object
- № E1CA552F
- House
- CHANEL · Karl Lagerfeld
- Collection
- Métiers d'Art Paris–Salzburg, Pre-Fall 2015
- Shown
- Schloss Leopoldskron, Salzburg, 2 December 2014
- Colours
- loden khaki, tracht crimson, edelweiss ecru, alpine navy
- Label
- P51902V38650 · MB413 · 38 FR · Made in France
- Condition
- Never worn
Three things to remember
- 1The clothBands of loden, navy, crimson and ecru that read like a valley seen from above.
- 2The braidA Tracht border, twisted from the cloth's own yarns, on every edge.
- 3The stagA hunting medal at the cuff, the same stag that buttons its knit relative.
Floors of this book
Passport of Authenticity
- Object
- № E1CA552F
- Description
- CHANEL Paris / Salzburg Khaki Tweed Jacket with CC Deer Charm
- Label
- P51902V38650 · MB413 · 38 FR
- Condition
- Never worn
- Owner
- entered on acquisition
- Date
- entered on acquisition
How we know · 19 sources
- SalzburgerLand Magazin, Karl Lagerfeld in Salzburg: 2 December 2014, Schloss Leopoldskron, about 500 guests; Tracht; Lagerfeld on Tracht
- FashionUnited, Chanel's film on the birth of its jacket: the 1954 hotel near Salzburg; 2 December; Leopoldskron
- 2Luxury2, Chanel's Reincarnation: the lift attendant; the cast
- The Local, Pharrell Williams as Emperor Franz Joseph: the film; an Austrian resort, 1954
- Fashion Gone Rogue, Chanel Pre-Fall 2015: Tyrolean and Austrian tradition; lederhosen; Leopoldskron
- The Guardian via Gulf News, Five things from Chanel's Salzburg show: felt florals; the Alps
- Tourismus Salzburg, Lanz Tracht Fashions: Lanz founded 1922
- The Scotsman, Origins of Chanel jacket are Scottish: the Duke of Westminster's tweed; Reay Forest, Sutherland, 1920s
- The Met, Suit, House of Chanel, ca. 1957 (1976.370.2a–c): image not public domain; described
- The Met, Jacket, Lanz, ca. 1934 (1974.300.1), gift of Cecil Beaton: image not public domain; described
- The Met, Ferdinand Olivier, Seven Places in Salzburg and Berchtesgaden, 1823: public domain
- The Met, John Singer Sargent, Tyrolean Shrine, 1871 (50.130.82a): public domain
- The Met, Tyrolean, from National Dances, Kinney Bros., 1889: public domain
- The Met, Martin Gizl, Ewer and stand, 1758 (2013.442.1, .2): Alpine ibex horn, gold and gilded copper; public domain
- CastaliaLux, Paris–Salzburg Deer Buttons Étoupe Cashmere Jacket (41E41041): photographs
- CastaliaLux, object record E1CA552F: photographs, labels, condition
- CastaliaLux, Paris–Édimbourg Highland Legend Tweed Jacket: hall and photographs
- Wikimedia Commons, Hugh Grosvenor, Duke of Westminster and Coco Chanel, Aintree, 27 March 1925: public domain photograph and its caption
- Dazed, Cara Delevingne and Pharrell duet in the new Chanel film: Reincarnation: Pharrell as the lift boy and Franz Joseph, Delevingne as Empress Elisabeth
- Métiers d'Art
- Chanel's yearly collection made with the specialist ateliers it owns, shown each December. 2014's was Paris–Salzburg, sold as Pre-Fall 2015.
Press photograph, CastaliaLux archive - Tracht
- Traditional dress of the Alpine regions of Austria and Bavaria: dirndls, loden jackets, embroidered bodices, worn for feast days and, increasingly, as fashion.
Ferdinand Olivier, 1823 · The Met, public domain - Loden
- Dense felted wool from the Alps, traditionally green or grey, worn by hunters because it sheds rain and wind and makes no sound in the forest.
Photo Frank Behnsen, CC BY-SA 3.0, via Wikimedia Commons - braid
- A twisted or woven trim sewn along an edge. On Tracht it borders the jacket; at Chanel it has framed the jacket since the 1950s.

- Schloss Leopoldskron
- A rococo palace on its own lake at the edge of Salzburg, built from 1736 for Prince-Archbishop Leopold Anton Firmian. From 1918 it was the home of Max Reinhardt; in 1965 its lakeside terrace played the von Trapp villa in The Sound of Music.
Photo Bede735, CC BY-SA 4.0, via Wikimedia Commons - Lanz
- Salzburg's Tracht house, founded in 1922, the same year as the Salzburg Festival.
- Karl Lagerfeld
- Creative director of Chanel from 1983 until his death in 2019. He liked to take the House abroad for Métiers d'Art and to tell its history back to it, with a twist.
Photo Christopher William Adach, 2014, CC BY-SA 2.0, via Wikimedia Commons - Gabrielle Chanel
- 1883–1971. Here with the Duke of Westminster at Aintree in 1925, the years she spent in his tweeds.
Aintree, 27 March 1925 · public domain, via Wikimedia Commons - Duke of Westminster
- Hugh Grosvenor, 2nd Duke, known as "Bendor" (1879–1953), among the richest men in Europe. Chanel's companion in the 1920s, he took her stalking and fishing in Scotland, and she took his tweeds.
Bain News Service, c. 1915 · Library of Congress, public domain - Reay Forest
- The Duke's deer forest in Sutherland, at the far north-west of Scotland: bare hills, lochs, red deer. Two of its mountains, Arkle and Foinaven, later lent their names to the family's racehorses.
Ben Stack, Reay Forest · photo Richard Webb, CC BY-SA 2.0, via Wikimedia Commons - lift attendant
- In the grand hotels of the 1950s, the young man who ran the lift: a short, fitted jacket with a stand collar, a row of buttons, sometimes braid. Chanel's film gives him the credit for her jacket.
Agence Rol, Paris, 1928 · BnF Gallica, public domain - Salzburg Festival
- Founded in 1920 by Max Reinhardt, Hugo von Hofmannsthal and Richard Strauss. It still opens each summer with Jedermann played on the cathedral square.
Max Reinhardt, 1923 · BnF Gallica, public domain - Hohensalzburg
- The fortress over the town, begun in 1077 and one of the largest medieval castles in Europe. Every view of Salzburg, Olivier's included, is built around it.
Photo C. Stadler/Bwag, CC BY-SA 4.0, via Wikimedia Commons - Tyrolean hat
- Green felt or loden, a cord round the crown, a feather or a Gamsbart, the tuft of chamois hair a hunter wears as a trophy.
Allen & Ginter, Chamois, 1890 · The Met, public domain - Edelweiss
- The white, woolly star of the high Alps, the best known of the Alpine flowers: embroidered on Tracht, pinned to hats, worn as a badge by mountain troops.
Allen & Ginter, Chamois card, 1890 (detail) · The Met, public domain - tweed
- Rough woollen cloth from the Scottish Borders, made for country and sporting clothes. Chanel took it from the men's wardrobe into couture, and the House has woven it ever since.

- the hunt
- In the Alpine and German lands the stag hunt was a princely art, drawn and engraved for five centuries. Cranach cut this one in 1506.
Lucas Cranach the Elder, The Stag-Hunt, 1506 · The Met, public domain - stag
- The red deer stag, crown of the Alpine hunt. Its antlers hang on every lodge wall; Ridinger spent a career drawing it.
Johann Elias Ridinger, Stags in a Landscape · The Met, public domain - Ferdinand Olivier
- German Romantic painter (1785–1841). In 1823 he published seven views of Salzburg and Berchtesgaden, one for each day of the week, peopled with farmers in Tracht.
Ferdinand Olivier, 1823 · The Met, public domain - ibex horn
- The curved horn of the Alpine ibex, the wild goat of the high rock. Carved and mounted in gold, it made hunting trophies fit for a princely table.
Martin Gizl, 1758 · The Met, public domain - Empress Elisabeth
- "Sissi" (1837–1898), Empress of Austria, famous for her beauty, her riding and the diamond stars in her hair. Lagerfeld's imperial muse for Paris–Salzburg; in his film she is played by Cara Delevingne.
Allen & Ginter, Empress of Austria, 1889 · The Met, public domain

